"Technical Blogging" Book Writeup

July 25, 2012

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence Antonio Cangiano ISBN: 1934356883

What’s the point?
This book provides a step-by-step guide for planning and writing a successful technical blog. Additionally, the author describes how to get the most benefit from your blog.

How was it?
I think someone new to blogging would get a lot out of this book. That being said, I did not find it to be that useful for me.

The book starts by helping you plan out what your blog is going to be. By answering a series of questions (will your blog be niche or general? will you write essays or tutorials?), you can narrow down your focus and figure out a plan for maintaining and growing your blog.

Near the end of the book was where I started finding practical advice that I could use. The book covers a wide range of monetization strategies (ads, sponsorships, affiliate links), but more importantly, also talked about some of the other benefits you get from blogging (building an audience, becoming an expert in the field).

Who should read it?
Overall, I think the book would be very useful for someone interested in blogging that didn’t know where to begin. For people that already have a blog, you can probably skim a few of the later sections and skip the rest.